National marketing conferences provide exclusive opportunities for professional training, insightful analysis and business networking. Every year, there are hundreds of marketing events that include many specialized topics like social media and brand management. Here are the five most popular marketing conferences that offer the best benefits.
The LeadsCon event is one of the biggest marketing events in the country. Every year, thousands of people meet in Las Vegas at this event to learn about marketing leads management and sales techniques. LeadsCon features over 100 recognized speakers who provide valuable insights and advice. There are over 30 workshop sessions on the latest digital trends and technologies. This event includes the Seller’s Summit, which is only for marketing professionals who close sells, and the Buyer’s Summit, which is only for marketing professionals who generate leads. Event topics may cover the latest trends in content marketing, social media advertising, brandy loyalty and millennial marketing.
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Marketo Marketing Nation Summit
This marketing event usually occurs in San Francisco and focuses on digital marketing and customer engagement. Marketo is one of the most successful marketing organizations, so their annual Nation Summit attracts over 6,000 marketing professionals and industry leaders. This summit features over 100 sessions that cover topics like advertising technology, marketing convergence, leads software and brand loyalty. This summit is supported by a network of over 100 partners who offer a plethora of actionable advice and industry insights. Education and certification topics may cover topics like B2B content marketing and online traffic analytics.
Marketing leaders and professionals who want to focus on the future of marketing technology will attend the MarTech event in San Francisco. This event focuses on key topics at the intersection of the marketing and technology industries. For example, speaker sessions and training workshops may focus on large-scale innovation, agile and lean business practices, digitally-empowered consumers, fostering brand innovation and marketing talent development. MarTech tends to focus on the best industry practices, leading vendors, software solutions and new sales-marketing trends.
Attendees are taught how to integrate new technologies into digital strategies and operations.
The Internet Retailer Conference and Exhibition (IRCE) expands beyond traditional marketing topics to new trends like e-commerce marketing and online retail education. Speakers may talk about how to rethink leads, which will acquire more prospects while spending less, and compliance changes, which will cover legal responsibilities from regulators and industry experts. Education sessions may train attendees how to improve marketing creativity, drive lead acquisition, leverage customer analytics and maximize opportunities in new markets. Every year, over 10,000 other marketers attend this national expo that introduces new branding, e-commerce development and revenue generation techniques.
Marketing Sherpa Summit
Every year, this marketing conference covers the latest news and trends in email, digital, mobile and content marketing. The venue includes certification workshops for email messaging and landing page optimization, round-table sessions on over 50 topics and one-on-one coaching clinics. This conference focuses on strategies for effective and measurable digital marketing success. Speakers provide real-world examples grounded in robust research. These successful marketers explain how to overcome similar challenges, learn from campaign mistakes and achieve career advancement.
Over 500 companies and 1200 professionals participate in the four-day conference that usually takes place in Las Vegas.
Other popular marketing conferences in 2017 include Boston’s Distilled’s SearchLove event that focuses on SEO, the massive Affiliate Summit in New York City and the Content Marketing World summit in Cleveland.